Introduction to Qingdao

Qingdao, the host city for the 29th Olympic Sailing Regatta in 2008, is a coastal city located between north latitude 35。35' to 37。09' and east longitude 119。30' to 121。00'. The city is seated with the Yellow Sea on the east and south, adjoins the cities of Yantai, Rizhao and Weifang to the northeast, southwest and west respectively, and faces North Korea, South Korea and Japan across the sea. The total area of Qingdao is 10,654 square kilometers with the urban area totaling 1,102 square kilometers. The population of Qingdao totals 7,104,900, while the urban population is 2,376,000.

Qingdao has a monsoon climate of north temperate zone with featuring  a marine climate, such as moist air, abundant rainfall and four distinctive seasons. It is neither too hot in summer nor too cold in winter. The annual average temperature is 12.2。C. The hottest month is August with an average temperature of 25。C and the coldest month is January  with an  average  temperature of  1.3。C. The annual average rainfall is 775.6mm. Qingdao is a city ideally suitable for living and vacation.

The city is known as a summer resort with a rich historical background and natural beauty. The landscape of Qingdao is often described as the  pearl on the crown of the Yellow Sea. Qingdao is one of China's five largest ports and the only port with an annual handling capacity of 100 million tons of coal, ore, petroleum, containers and bulk cargo.

There are many tourist attractions in  Qingdao, including Mount Laoshan, bathing beaches and buildings with European and Japanese style. Many events, such as the Qingdao Foreign Economy and Trade Fair, the Qingdao International Beer Festival, the Love of  Sea Festival, the Cherry-blossom Festival and Summer of Qingdao (Arts Festival) are held annually, entertaining thousands of domestic and overseas visitors.

Qingdao is a major city for finance and foreign trade in Shandong province as well. Some of the local companies, such as Haier, Hisense, Tsingtao Brewery and Aucma, are widely recognized. Qingdao has established practical and extensive connections  with foreign countries and overseas organizations for economic cooperation and exchange, resulting in a stable increase  of business involving foreign economy and trade.

Qingdao, a city full of hospitality as frank and hearty as the sea, welcomes friends from all over the world.

Introduction to Ocean University of China

Ocean University of China (formerly Ocean University of Qingdao) is a comprehensive university under the direct jurisdiction of the State Ministry of Education, offering courseworks in the fields of Economics, Liberal Arts, Medical Sciences (Pharmaceuticals), Management, Law, Sciences, Engineering and Agronomy. Ocean University of China (hereinafter referred to as OUC) is located in Qingdao, a renowned summer resort and an attractive historic tourist city of scenic beauty and temperate climate, convenient with an international airport for direct flights to Japan, Korea and Hongkong, etc.

The history of OUC can be traced back to 1924, when it was set up as the private Qingdao University. In 1959, it grew out of Shandong College of Oceanography and became one of the 13 "key" comprehensive universities in China in October 1960. In 1988, Shandong College of Oceanography was renamed for Ocean University of Qingdao with  Chairman Deng Xiaoping's calligraphy for it. In 2002, the university was renamed for Ocean University of China.

OUC has three campuses, Yushan campus, Fushan (Maidao) campus and Laoshan campus, respectively located in the city's downtown section and eastern hi-tech area. OUC consists of 22 colleges and departments that offer 131 programs conferring Master's degrees, 44 programs conferring Doctoral degrees and 7 programs for Postdoctoral research. There are over 20,000 registered students at OUC, including 4,500 Master's and Doctoral students and over 500 international students. Among the 2,300 faculty members there are many nationally and internationally recognized experts and scholars, 8 academicians of the Chinese Academy of Sciences and 5 academicians of Chinese Academy of Engineering. Student orientation is the education philosophy of OUC, stressing the cultivation of the students' personalities and the development of their special skills and interests.

One of the major activities of OUC has been its extensive participation in international academic exchanges. Since 1950s  OUC has begun to accept  international students, and now has developed close cooperative relations with over 30 universities. It is also one of the universities that receives scholarship support for international students from the Chinese government.

OUC is now offering a vast range of programs to international students, including some tailor-made programs. Our programs, especially known for its high standards of teaching and considerate services have been attractive to  students from all over the world. Many world-famous universities, such as the University of Cambridge of the U.K. and the University of Western Australia, have chosen OUC to conduct tailor-made courses for their undergraduate students. Each year there are more than 1000 international students from over 30 countries pursuing their Certificate/Diploma/Bachelor's degree/Master's degree/Ph. D. in our university.

The International Education Center (IEC) of OUC, staffed with over 20 members and facilitated with cars, buses and international students' houses, provides assistance with application, enrollment procedure, accommodation, social activities and trips, peer supports and other administrative affairs. The IEC warmly welcomes students from all over the world to come for study or for a visit.

Introduction to the Chinese Business Program (CBP)

This program was composed in cooperation with German Universities, especially University of Applied Sciences Rosenheim. It has been running very successfully since September 1997.Since 2006 our overseas partner is the University of Applied Sciences Dortmund/Germany. We have enrolled and trained more than 500 international students since then. In each term we offer 7 courses for international students who are interested in Chinese Business. (Course description is attached herewith). Each program starts with the opening of our academic term at Ocean University of China. In either spring term (starting in March) or autumn term (starting in September), the students will study fifteen weeks with us. Among the fifteen weeks, there is a two-week break during International Labor Day or National Day (around Oct. 1st) to allow students to tour around in China. The courses offered are as follows:

China and World Economy

Business Management in China

Investment in China

Marketing Management in China

Chinese Culture

Basic Chinese

Taiji

Case studies

We also arrange guest lecturers from famous companies, banks and other institutes to enlarge our students' view on the situation in the fields of Chinese economy and culture. Every week, there will be an excursion to local companies such as Haier, Hisense,  Attorney's Office and other relevant places to show the students how the real business is done here in China. Many foreign companies, such as Qingdao Degussa Chemical Co. Ltd., Lucent Technologies Qingdao, and Maersk Container Industrial Qingdao Ltd. are also on our list of excursions.

Students trained in our program will get a certificate after completing the courses. Now many of our students graduated are working in the multi-national companies such as Siemens and Lucent. The reason why our students are highly demanded is that they are trained by experienced experts or professors in the field of business.

Following please find the description of the courses we offer and points for attention while applying for Chinese Business Program: 

 

China and the World Economy

Week

Topic

Week

Topic

1

China in the world Economy: Geographical Perspective

7

China and Korea:Cases of Industrial Transfer

2

China in the world Economy: Historical Perspective

8

China and India:Comparision of Economic Strategies

3

China and European Economy:TBT Issues

9

China Energy Strategy:In-house Resolution or Out-sourcing?

4

China and Russia Economy:Froms Brothers to Partners

10

China Regional Development:Experiences and Lessons

5

China and United States Economic Relations:Interdependent ?

11

Discussion:China and International Economy Issues

6

China and Japan:Shadow of Flying Geese Model

12

Summary

 

Business Management in China

Week

Topic

Week

Topic

1

Economic Reform and Investment Incentives-an Overview

7

Taxation Issues

2

FDI in china and overview of the rules affecting foreign investors

8

Foreign Exchange and RMB’s revaluation

3

Potential Fields of Investment for FLEs

9

The Financial System and Emerging Securities Markets

4

Management of Joint Ventures

10

FIE human resource management

5

Mergers and Acquisitions

11

Technology Transfer and Intellectual Property Right Protection

6

Import ＆Export Custom Duties and Export Refund

12

Summary and Review

 

Investment in China

  Week

Topic

Week

Topic

1

Introduction

7

Fields of Investment-Telecom Industry

2

Forms of Investment an Characteristics

8

Fields of Investment-Financial Sector

3

Investment Environment-Eastern China

9

FDI’s Import and Export

4

Investment Environment-Central and Western China

10

Start Your Own Small Business-Procedures and Preparation:Business Planning

5

Investment Environment-the Yangze and Pearl River Delta

11

Financial Issues in Small Firms

6

Fields of Investment-Automobile Industry

12

Summary

 

Marketing Management in China

 Section

Topic

Section

Topic

1

Assessing Marketing’s Critical Role in Organizational Performance Building Customer Satisfaction Through Quality, Service and Value

7

Designing Market Strategies for Market Leaders Designing and Managing Global Marketing Strategies

2

Winning Markets Through Market-Oriented Strategic Planning Managing Marketing Information and Measuring Market Demand

8

Managing Product Lines, Brands and Packaging   Managing Service Business and Product SupportBusiness

3

Scanning the Marketing Environment                     Analyzing Customer Market and Buying Behavior

9

Designing Pricing Strategies and Programs in China Selecting and Managing Marketing Channels

4

Analyzing Business Markets and Business Purchasing Behavior Analyzing Industries and Competitors

10

Managing Retailing, Whole Selling and Market Logistics  Designing and Managing Integrated Marketing Communications

5

Identifying Market Segments and Selecting Target Markets Differentiating and Positioning the Market Offering

11

Managing Advertising, Sales Promotion and Public Relations Managing the Sales Force

6

Developing New Products                           Managing Life-Cycle Strategies

12

Managing Direct and Online Marketing              Organizing, Implementing, Evaluating and Controlling Marketing

 

Text Book:Marketing Management –An Asian Perspective

 

Chinese Culture

Week

Topic

Week

Topic

1

Introduction:Dos and Don’ts

7

Great Thinkers and Philosophers

2

Chinese Cuisine

8

Chinese Education

3

Chinese Languages

9

Chinese Religion

4

New China and Influencing Figures

10

Chinese Literature and Art

5

Chinese Customs

11

Chinese Festivals

6

Chinese Dynasties and Historical Events

12

Chinese Medicine and Massage,Qigong

 

Basic Chinese

Lecture

Topic

Lecture

Topic